Please read the information below to learn more about our data collection policies and practices.
- Types Of Information That May Be Collected
- How Information Is Collected
- How We Use The Information Collected
- With Whom Your Information May Be Shared
- Links To Other Websites
- A Special Note For Parents Concerning Privacy
- Correcting/Updating Personal Information
TYPES OF INFORMATION THAT MAY BE COLLECTED
Information You Provide Us: When you visit certain portions of the Website, we may ask you to provide us with specific information, including:
- contact information, such as your name, mailing address, email address or phone number;
- unique identifiers such as your user name and password;
- demographic information such as your age, education, occupation and gender; and
- financial information, such as your credit card number or similar information.
Site Usage Information: We may receive and store certain types of internet usage information whenever you visit the Website, such as your landing page, order of pages viewed, and other click stream data. See “IP Addresses and Click Stream Data” section below.
Email Communications: When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our partners and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.
HOW INFORMATION IS COLLECTED
Registration: In order to participate in certain features of the Website, you may be asked to complete a registration form and provide personally identifiable information; you will also be asked to choose a user name and password in order to take advantage of the features located on these restricted portions of the Website. Registration is voluntary; however, you do have to register in order to participate in these portions of the Website. Registration requires the disclosure of certain personal information to us; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below.
Newsletters and Website Emails: We may offer newsletters to share information with you about the Website, about the Museum and about our partners and affiliates. You may sign up to receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You do have to provide us with personal information when you sign up for a newsletter; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below.
Contests or Sweepstakes: We may periodically operate contests or sweepstakes through the Website that may require registration or the submission of personal information. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to us. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of each contest for details about how your personal information will be used). We may also ask your permission to allow us to publicly post some of your information on the Website, such as on a winner’s page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission.
IP Addresses and Click-Stream Data: We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider) or your company. Standing alone, your IP address is not personally identifiable information. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our partners and affiliates (e.g., regarding the frequency with which our guests visit various parts of our Website). We may combine this information with personally identifiable information. Click-stream data is information collected by our computers when you request certain pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Transaction Information: If you conduct a financial transaction on our Website, such as buying tickets or merchandise, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to send you an invoice (if necessary). For your protection, such information is collected and stored through encrypted means.
HOW WE USE THE INFORMATION COLLECTED
As applicable, the information you provide to us may also be used to:
- contact you about the Website;
- contact you relating to your membership or user status;
- confirm or fulfill an order you have made;
- inform you of a prize you have won;
- monitor or improve the use of the Website;
- customize the content you see on the Website;
- maintain website security;
- enhance navigation;
- send or offer you a newsletter; and
- send you promotional material or special offers on behalf of our partners and/or affiliates.
You may choose not to receive these kinds of emails by indicating your desire to leave the mailing list (offered in emails we send you) or contacting us.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personal information with others for various purposes. The following outlines the ways in which your information may be shared with others and the ways in which you may opt-out of having your information shared:
Our Agents: We may employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, Website analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They may have access to personally identifiable information needed to perform their specified functions, but may not use it for their own purposes, such as sending you marketing offers about their products or services.
Aggregate Information: We may share aggregate information, such as demographics and Website usage statistics, with our partners, affiliates or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information
Traffic Measurement Services: The Website may use a third party traffic measurement service to analyze the traffic on the Website. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from our Website by monitoring anonymous visitor activity. Our current policy is that we permit the Website’s traffic measurement services to set and access their own cookies on your computer.
Business Transfers: In the event that this business is sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer.
Administrative or Legal Process: Your personal information may be transferred to third parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our rights, or protect the rights of other users of the Website.
LINKS TO OTHER WEBSITES
We use reasonable measures to protect personally identifiable information that is stored within our database, and we restrict access to such information to those employees and agents who need access to perform their job functions, such as our customer service personnel and technical staff. However, please note that we cannot guarantee the security of this information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. For additional information about the security measures we use on the Website, please contact us at firstname.lastname@example.org.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
CORRECTING/UPDATING PERSONAL INFORMATION
If your personally identifiable information changes (such as your email address or zip code), or if you no longer wish for us to have your personally identifiable information on file, we provide a way to correct, update or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an opt out message in an email, or by emailing us at email@example.com.