Our Strategic Goals & Strategies

To accomplish this, we will: 

• Create awe-inspiring and thoughtfully researched family learning experiences that seamlessly blend authentic stories, real objects, cutting-edge technology and environments with powerful interpretation and extraordinary service delivery to meticulously foster curiosity and learning.  

• Capture and amplify the unique essence and identity of the museum to serve as the foundation for an innovative branding strategy.  

• Craft inclusive spaces where all individuals, regardless of background or ability, feel represented, welcome, and empowered through a sense of safety and belonging.  

• Harness the full potential of our resources by strategically expanding, optimizing, and diversifying audiences, unlocking new avenues for growth and sustainability.  

To accomplish this, we will: 

• Actively seek, listen to, and amplify neighborhood voices and forge deep and collaborative partnerships to create new opportunities and address community needs.  

• Ensure access and inclusivity by reaching underserved communities and providing enriching experiences for all.  

• Use the museum’s influential voice in decision-making at the city and state levels, amplifying its impact and advocating for its vital role in the community.  

• Foster meaningful connections and collaborations with strategic partners, organizations and communities nationally and globally, exchanging knowledge, sharing resources, and promoting cultural exchange.   

To accomplish this, we will: 

• Integrate the principles of diversity, equity, access, and inclusion (DEAI) into the fabric of our organizational culture.  

• Cultivate a culture that empowers staff and volunteers to respectfully challenge the status quo, take risks, make mistakes, be accountable, and act inclusively to contribute to our shared success. 

• Define resources and communicate clear priorities that align with the desired organizational culture, ensuring that staff and volunteers have the support and a shared understanding to work toward these priorities.  

To accomplish this, we will: 

• Continue to apply strategic systematic fiscal approaches and procedures that actively support and contribute to the museum’s flexibility, sustainability, and long-term goal achievement.  

• Construct a well-rounded earned revenue generation strategy that considers diversification, sustainability, and the mission of the museum.  

• Ensure long-term financial stability through thoughtful, informed, and effective asset management. 

• Implement a comprehensive infrastructure strategy that encompasses the renovation, modernization, and overall sustainability of the museum.  

To accomplish this, we will: 

• Establish a development structure that supports a museum-wide approach to philanthropy, focusing on growth-centered strategies to effectively address the museum’s operational, endowment, and capital needs. 

• Successfully complete a comprehensive centennial campaign. 

• Expand donor prospects to grow a more racially diverse donor base.  

• Strategically maximize engagement of the museum’s multigenerational member, volunteer, and donor base.