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A sneak peak at the new Madam C.J. Walker display case

Madam C.J. Walker has been known as the first American woman to become a self-made millionaire. She was an entrepreneur, philanthropist, and activist. She made her fortune right here in Indianapolis by creating a line of cosmetics and hair care products for African American women.

"Every American should all know the story of Madam C.J. Walker. She was an innovator, entrepreneur, social activist, and total game changer whose story has been left out of the history books"—LeBron James

The Children’s Museum has several items from the Madam C.J. Walker Manufacturing Company in our collection. Some of these items will soon be on display outside the entrance to the new BarbieTM: You Can Be AnythingTM: The Experience exhibit. Here’s a behind the scenes sneak peek at what you’ll find.

An advertisement from 1920s

Advertisement for Madam C.J. Walker hair care products from the 1920s on display at The Children's Museum of Indianapolis

As you can see, this ad was for Madam C.J. Walker’s “Supreme in quality hair and toilet preparations,” showing “every product of unsurpassed excellence.”

Original product tins from the 1920s
Madam C.J. Walker hair care product tins from the 1920s on display at The Children's Museum of Indianapolis

Madam C.J. Walker’s legacy continues today. Her line of hair care products has inspired a new collection of beauty products that are available today.

Postage stamps honoring Madam C.J. Walker’s legacy

Postage stamps honoring Madam C.J. Walker on display at The Children's Museum of Indianapolis

As part of its Black Heritage series, the United States Postal Service issued a Madam C.J. Walker stamp in 1998. Her stamp was the third issued in the series, following Harriet Tubman and Jackie Robinson. That’s a pretty exclusive group!

Madam C.J. Walker’s legacy continues

Madam Walker’s beauty products helped change African American society. She also had a tremendous influence on Indianapolis. We’re excited to help share her story with our visitors! Be sure to check out the display case near the entrance to the new Barbie exhibit once the museum reopens!